About Us

Everyday For Good - Fashion with purpose

Our story

Everyday For Good is a purpose-driven initiative created to support the humanitarian work of the Legion of Good Will (LGW). Our mission is straightforward: 100% of proceeds are donated to the LGW, ensuring that every purchase directly helps someone in a vulnerable situation.

Inspired by travel and the desire to create real impact, we offer a collection of timeless wardrobe essentials that move effortlessly from work to weekend. Our American-designed pieces prioritize sustainability, using natural fibers, mindful production, and lasting quality.

We believe fashion can be both beautiful and meaningful. When you choose Everyday For Good, you are not just getting sophisticated, comfortable clothing. You are helping transform lives and build a more solidary, sustainable society.

One gesture. Many lives transformed.

The Legion of Good Will (LGW)

Founded in Brazil in 1950 and established in the USA in 1986, the Legion of Good Will is a 501(c)(3) nonprofit dedicated to educational and social assistance programs for economically disadvantaged communities. Over seven decades, the organization has expanded its reach worldwide, working tirelessly to combat poverty and its consequences.

The LGW's comprehensive approach includes supplementary education, nutrition, health services, and emergency relief. With general consultative status at the UN/ECOSOC and affiliation with the United Nations Department of Global Communications (DGC), the organization operates internationally, with active programs in the United States, Brazil, Argentina, Paraguay, Bolivia, Uruguay, and Portugal.

Our shared values

Ecumenism and fraternity: a spirit of universal brotherhood and genuine respect for every individual, regardless of background.

Ethics and transparency: every donation and purchase handled with full integrity and clear accountability.

Solidarity: an active commitment to the well-being of those in need, going beyond intent to real, measurable action.

How your purchase helps

When you shop at Everyday For Good, you fund essential programs that provide food security, quality education, and human services to families and children facing extreme vulnerability. Your support allows the LGW to maintain its model schools, community centers, and emergency relief efforts, bringing real hope to those who need it most.

Contact us

Questions about our products, our mission, or how your purchase supports the LGW? We'd love to hear from you.